AIRLINE AND TRAVEL MANAGEMENT COURSES
SAI INSTITUTIONS
AIRLINE
AND TRAVEL MANAGEMENT
Airline
and airport management (also known as airport and airline management) is a branch of study that teaches management of airport and airlines.
This provides a broad
overview of the airline industry and creates awareness of the underlying
marketing, financial, operational, and other factors influencing airline
management.
This study provides
information on airline commercial and operational priorities, along with
teaching the key characteristics of aircraft selection and the impact of
airport decision making.
The
global airline industry continues to grow rapidly, but consistent and robust
profitability is elusive. Measured by revenue, the industry has doubled over
the past decade, from US $369 billion in 2004 to a projected $746 billion in
2014, according to the International Air Transport Association (IATA).
Much of that growth has been driven by low-cost
carriers (LCCs), which now control some 25 percent of
the worldwide market and which have been expanding rapidly in emerging markets;
growth also came from continued gains by carriers in developed markets, the IATA reported.
Yet profit margins are still low, less than 3 percent overall.
In the commercial aviation sector, just about
every group in the aviation industry chain — airports, airplane manufacturers,
jet engine makers, travel agents, and service companies, to name a few — turns
a profit. It is seemingly ironic that the airline companies that actually move
passengers from one place to another, the most crucial link in the chain, struggle
to make a profit.
This is largely due to the complex nature of
the business, manifested in part by the significant degree of regulation (which
minimizes consolidation), and the vulnerability of airlines to outside events
that happen with regularly, such as security concerns, volcanic eruptions
(independent.co.uk). Ongoing price pressure is also a factor; the airline
industry is one of the few sectors that has seen prices fall for decades. Since
the 1950s, airline yields (defined as the average fare paid by a passenger per
kilometer) have consistently dropped.
Given these circumstances, airlines must
continue to focus on top-line growth because their limited profitability
depends almost solely on revenue gains, while increasing productivity in order
to shore up and perhaps even increase margins. The way individual commercial
airlines react to and navigate several trends playing out across the globe will
determine carrier performance in the coming years.
“THE SKY IS NOT THE
LIMIT, THE LIMIT IS YOUR VISION”
-
DR.CHEF VINOTH KUMAR
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