VISUAL COMMUNICATION COURSES
SAI INSTITUTIONS
VISUAL
COMMUNICATION
Students studying visual
communication are taught the basic physics of light, anatomy and
physiology of the eye, cognitive and perception theories, Color theories, Gestalt psychology,
aesthetics, natural reading patterns, design principles, semiotics, persuasion,
camera/filming actions and image-types, and so forth. Colleges for visual
communications differ in their approach, but most combine theory and practice
in some form.
Visual communication takes place
through pictures, graphs and charts, as well as
through signs, signals
and symbols. It may be
used either independently or as an adjunct to the other methods of
communication
Visual communication is communication through a visual aid and is described as the conveyance of
ideas and information in forms that can be read or looked upon. Visual
communication in part or whole relies on vision, and is primarily presented or
expressed with two dimensional images, it includes: signs, typography, drawing, graphic design, illustration, Industrial Design, Advertising, Animation color, and electronic resources.
It also explores the idea that
a visual message accompanying text has a greater power to inform, educate, or persuade a person or audience.
Visual communication is carried out through visual aids. The evaluation of a
good visual
communication design is mainly
based on measuring comprehension by the audience, not on personal
aesthetic and/or artistic preference as there are no universally agreed-upon
principles of beauty and ugliness Excluding two dimensional images,
there are other ways to express information visually - gestures and body
language, animation (digital or analogue), and film. Visual communication
by e-mail, a textual
medium, is commonly expressed with ASCII art, emoticons, and
embedded digital images.
The term 'visual presentation' is used to refer
to the actual presentation of information through a visible medium such as text
or images.
DR.CHEF VINOTH KUMAR
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